Jim Kwik

CEO Kwik Learning, Founder SuperheroYou
Superpower: Accelerated Learning

Learning/Memory Expert Jim Kwik is co-founder & executive trainer of Kwik Learning, specializing in teaching top professionals & organizations to achieve greater success through rapid learning.


  • No such thing as a good/bad memory, but a trained/untrained memory
  • How to remember names
    • Remember MOM:
      • M: Motivation. How greatly go you want to remember that person’s name, where you put the keys, or what you’re studying? Why do you want to remember someone’s name? Reasons precede results. Things go from your head, to your heart, to your hands. What do I need to think or do to make it important?
      • O: Observation. There’s a difference between looking/hearing something and seeing/hearing it. Your self talk is getting in your way (what am I going to say, who is this person, etc)
        • LISTEN: also spells silence, best thing you can do to observe
      • M: Mechanic.
    • Be Suave. Believe (check your negative self thoughts-if you tell yourself you’re not good with names, you won’t because you will have programmed that in your brain). Exercise (practice makes permanent). Say it (say their name, ‘hi sue, nice to meet you’.). Use it (in conversation, 3-4x). Ask (ask about their name , how do you spell, are you related to…, where’s it from?, what does it mean?, who are you named after?). Visualize (what I hear I forget, what I see I remember, what I do I understand-if someone’s name is mike, think of someone singing with a microphone, etc-> What can you picture that relates to them?). End (say goodbye with their name).
  • What you can measure, you can manage.
  • Qualities of memory:
    • Recentcy and primacy. You remember what’s recent, what’s first, and what’s last. If you take more breaks,  there’s more beginning and more end to remember.
    • Familiarity
    • Make a picture in your head-visual
    • Repetition
    • Things that are organized, depending on organizational structure
    • Association